Effective Date: Upon use of services
Company: ABBA (Always Building Better Automation)
This Privacy Policy explains how ABBA collects, uses, stores, and protects data when you use our automation services.
Who this applies to:
Our role: ABBA acts as a data processor on behalf of our clients. We handle data solely to deliver the services our clients have requested. Our clients remain the data owners and are responsible for how they use and manage their customer data.
We collect and process the following types of data:
From Clients (Businesses):
From End Users (via Client Channels):
Technical Data:
We do not collect sensitive personal information (e.g., health records, financial data, biometric data) unless it is voluntarily provided by end users during conversations with our clients. Such data remains subject to the client's own privacy obligations.
ABBA uses data solely to deliver and improve our services:
Service Delivery:
Support & Maintenance:
Reporting:
We do not use client data for:
Clients own their data. All business information, customer conversations, patient records, and interaction history generated through ABBA belong to the client.
ABBA does not claim ownership of client data. We process it only as instructed and as necessary to deliver the service.
Each client operates in a logically isolated workspace. Data is segregated by unique workspace identifiers, ensuring no cross-client access.
We do not:
Security measures include:
While we implement industry-standard protections, no system is entirely immune to risk. Clients are responsible for securing their own credentials and managing staff access appropriately.
ABBA uses AI to assist with message handling, intent detection, and automated responses.
Important clarifications:
If general platform improvements require data analysis, we will anonymize and aggregate data in ways that remove all identifying information.
Authorized ABBA staff may access client systems and data only for the following purposes:
Access is logged and limited to personnel with legitimate operational needs. We do not access data for casual browsing or unauthorized purposes.
ABBA relies on third-party platforms to deliver services:
Messaging Platforms:
Infrastructure Providers:
These providers process data solely to enable service delivery. They are not authorized to use client data for their own purposes beyond infrastructure support. Clients should review the privacy policies of these third parties, as their terms also apply.
During Active Service: Data is retained as long as necessary to provide services and fulfill reporting obligations.
Upon Termination:
We do not retain data indefinitely after termination unless explicitly requested by the client or required for legal compliance.
As a client, you have the right to:
To exercise these rights, contact us at [email protected].
For end users (customers/patients): If you have questions about how your data is used, please contact the business you interacted with. They are the data controller and responsible for responding to your privacy requests.
ABBA operates using cloud infrastructure that may store and process data in multiple regions. If you are located in a jurisdiction with data protection laws (e.g., GDPR, Australian Privacy Principles), we take steps to ensure data is handled in accordance with applicable legal frameworks.
However, by using ABBA, you acknowledge that data may be transferred to and processed in regions where data protection standards differ from your own.
ABBA may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings.
We will notify clients of material changes via email or in-platform notification. Continued use of the service after changes take effect constitutes acceptance of the updated policy.
Email: [email protected]
Website: https://getabba.info
Related: Service Agreement